Camera control button is very tricky to use on iPhone. Most shots I take on 15 pro max I use the action button as sort of the shutter button, but only when I do on landscape mode. Most of the time I shoot portrait just force of habit and that’s just the natural orientation of the device.
So adding camera control is a gimmicky feature for iPhone users to pretend (?) act (?) simulate (?) what it’s like to shoot on an actual camera. Even funnier is that slightly holding the shutter button of that camera control adds an autofocus feature. Why did they add that when the software of iOS already automatically focuses on the subject? That’s what makes it gimmicky and focuses on encouraging users to keep taking pics and vids for content to satisfy their social media needs.
The fact that they marketed The Weeknd’s music video shot on iPhone 16 using camera control is all marketing, to let consumers know that you can use this feature for your social media needs as well. You can act like a professional, or professionals can also use iPhone as their main device, either way it was meant to deliver the fact that there is a need for validation and that is to use it for content creation. As a casual consumer/user of iPhone, a simple press of the digital shutter is already perfect. Adding that camera control is a nice feature but not entirely groundbreaking…
In conclusion, I think the future of iPhone is an integration of next gen mirrorless camera and iOS. It makes sense considering the addition of this new camera control setting. If they want to emulate the professionalism aspect of photography, adding more features such as this button is just the step in that direction.